Spectrum of the Seas is back sailing from Shanghai and Quantum-class sister Ovation of the Seas will be joining in Tianjin next year.
'The fact we've already deployed a second ship into the China market gives an indication of how well we're doing,' Bayley told analysts during Royal Caribbean Group's first quarter earnings call.
'We feel good about 2024 going into '25,' and onboard spending is 'looking really positive,' he said.
More direct bookings and itinerary content
Pre-pandemic, the company invested to grow direct sales and accelerated that effort with travel resuming, which has paid off, Bayley said, since many China cruise retailers dropped out during COVID.
Another boost was the reopening of Korea, enabling better itinerary content for China-based ships.
For differing viewpoints on China from the major cruise operators, see 'Buoyant state of the industry outlook from cruising's top leaders'
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